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Strategic Partner Profile, November 2016: LEGO

Nov 01, 2016
November 2016

The LEGO Group

Organization Description:  The LEGO® Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, CT; London, UK; Shanghai, China and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.

Year Founded: 1932

Website URL:

Social Media:  
Facebook: LEGO
Twitter: LEGO_Group
Youtube: LEGO
Pinterest: LEGO/ LEGO

Leadership:  The LEGO Group is a privately held, family-owned company. Jørgen Vig Knudstorp has served as the CEO since 2004. Skip Kodak serves as President of LEGO Systems, Inc., the Enfield, CT-based hub serving the Americas market region.

Local Offices: Enfield, Connecticut

Billund, Denmark

Total Number of Employees:
Globally – Approximately 22,000 and in Connecticut – 750

What defining characteristics make your organization unique? What are you proudest of about your organization?  The LEGO Group is committed to emphasizing play as a significant contributor to children’s development. Play has a profound impact on children’s social, emotional and cognitive skills. This is why all LEGO play experiences are based on the underlying philosophy of learning and development through play. To date, 100 million children globally have been reached through joint activities by the LEGO Group including LEGO Education and LEGO Foundation (our philanthropic entity).

​What recent milestones or accomplishments have your organization achieved? This year, the LEGO Group, again made the Top 10 of the Reputation Institute annual RepTrak®100 report. In partnership with UNICEF, we launched The Partners in Play campaign. To create more opportunities for at-risk children to play, the LEGO Foundation is providing LEGO DUPLO bricks to 73,000 children in 365 early childhood development centers and child-friendly spaces in Jordan. The Foundation is also working with UNICEF to train educators and caregivers on innovative ways to play. In the past 9 years, LEGO Community Fund US has provided more than $6.8M to schools, youth organizations and children’s charities to nonprofit organizations both in the Hartford area as well as across the country.

Why does your organization invest in the MetroHartford Alliance? How does the Alliance’s work align with your goals, values and/or culture?  The LEGO Group invests in the Alliance because we recognize the valuable work they do to support the region in attracting and retaining talent, among other things. We want to be part of the energy that makes this region a great place in which to live. In the spirit of collaboration, an essential value at the LEGO Group, we want to work with other regional companies, local governments and non-profit organizations to contribute ideas and energy that support growth.

How has your company engaged with the Alliance over the past year or so? 
  With added employees at the Enfield hub, LEGO Systems, Inc. has been able to engage more fully with the Alliance through participation in the Global Business Council, Legislative Affairs Council and Strategic Partner events as well as partnering on a special HYPE “Local Leaders” event planned for the Enfield campus.


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