|Organization Description: Established in 1996, The Pita Group is a Hispanic-owned full-service matketing agency made up of three divisions – Pita Marketing, Pita Interactive and Pita Video Productions. The Pita Group continuously evolves services with the world of communications, enhancing offerings to meet the needs of the marketplace and the issues facing our clients’ industries. |
Year Founded: 1996
Website URL: https://www.thepitagroup.com
Leadership: Paul Pita, CEO/Executive Creative Director
Headquarters: 40 Cold Spring Road, Rocky Hill
Total Number of Employees: 17
What defining characteristics make your organization unique? What are you proudest of about your organization? Through our three unique divisions – Marketing, Interactive and Video Production - The Pita Group has the expertise to be a full-service partner for our clients. At Pita we pride ourselves on exploration, immersion and innovation. Constantly asking the question, “What’s next?” – for ourselves, for our clients and for the world of communications. Building success that is significant today and sustainable tomorrow.
What recent milestones or accomplishments have your organization achieved? The Pita Group is currently celebrating the agency’s 20th anniversary by continuing to deliver measurable results to its clients in a variety of industries including financial services, education, healthcare, consumer and nonprofit.
Why does your organization invest in the MetroHartford Alliance? How does the Alliance’s work align with your goals, values and/or culture? The Pita Group has been a long-time investor in the MetroHartford Alliance including donating our time and expertise to promoting the Greater Hartford region. Together, Pita and the MetroHartford Alliance share the same vision of the region and all that it has to offer - we are dedicated to helping promote it in any way we can.
How has your company engaged with the Alliance over the past year or so? Pita has continued its strategic partnership with the MetroHartford Alliance by being actively involved in working groups to help continue marketing the region, as well as sitting in on the monthly investor-partner brainstorming sessions. We also have provided consultation on positioning and messaging to help support the MetroHartford Alliance’s mission.