Strategic Plan

Mission Statement

The MetroHartford Alliance serves as the economic development leader for the Hartford Region and as the City’s Chamber of Commerce. The Alliance’s mission is to ensure that the City and Region compete aggressively and successfully for jobs, capital and talent so that they remain premier places for all people to live, play, work, start and grow a business, and raise a family.

To achieve that mission, the Alliance serves as the strategic convener of the Region’s investors, stakeholders and other interested parties to accomplish critical objectives that require collaboration.

We take an integrated and collaborative approach with other organizations to “grow the economic pie” to benefit the Region and our Investors and Partners.
The Alliance's nine focus areas

2016-19 Key Initiatives and 2016 Top Priorities


Connecticut Insurance & Financial Services Cluster

Leverage Connecticut’s brand as the Insurance Capital to drive employment retention and growth in the financial services sector

Priorities for 2016  • Launch a Banking Boot Camp

• Use the annual Insurance Market Summit to drive the “Insurance Capital” brand and seek opportunities to recruit industry conferences to Hartford
• Explore the development of an IFS industry accelerator program with the Connecticut Department of Economic and Community Development (DECD)

Connecticut Health Council

Build Connecticut’s brand as a center of health excellence to drive employment retention and growth in the health sector

Priorities for 2016

• Launch a “Did You Know?” campaign to promote the importance of health sector employment
• Plan an annual meeting with health sector policy makers in Washington, DC
• Evaluate whether to create a Fellows type program for leaders in the health sector

Global Reach

Attract greater foreign direct investment and drive employment growth

Priorities for 2016

• Collaborate with DECD and others to increase global business development opportunities
• Create an online portal of foreign direct investment resources and an “Ambassadors package” to be used by regional leaders on foreign trips
• Create an international scorecard for the Region patterned on successful initiatives nationally

Hartford as the Region’s Dynamic Urban Core

Use the Board of the Hartford Chamber of Commerce to advocate aggressively and effectively for privately held businesses to start and expand in the City

Priorities for 2016

• Strengthen the Alliance’s relationship with local merchants associations
• Help the growth of smaller Hartford businesses via a “buy local” program with the Region’s large employers and the City
• Establish a formal relationship with City departments to help small businesses launch and expand

Hartford Young Professionals and Entrepreneurs (HYPE)

Enhance the Region’s ability to compete aggressively and successfully for talent by linking employer needs with young professionals’ skills and objectives

Priorities for 2016

• Create and promote an annual young professionals survey and release the results at a Rising Star Breakfast
• Celebrate HYPE’s 10-year anniversary to promote the organization’s importance to talent retention and attraction
• Boost HYPE’s connections with Leadership Investors and Strategic Partners via an Ambassadors program

Entrepreneurial Ecosystem

Promote the Region as an attractive environment for start-ups and enhance the success of second-stage companies to drive employment growth

Priorities for 2016

• Increase the number and quality of applicants to existing accelerators
• Expand the size, profile and diversity of the entrepreneurial mentor pool
• Showcase the Region’s start-up community via innovationhartford.com, and deliver impactful networking events and instructional programs

Talent & Education Pipeline

Strengthen the links between private sector employers, higher education, public schools and related organizations to ensure a talented, educated workforce for the next decade and beyond

Priorities for 2016

• Execute strategies and actions, in collaboration with other leaders, that reinforce the talent pipeline
• Facilitate programs that address impediments to a robust talent pipeline
• Enable more internships with Alliance Investors for high school and college students

Marketing the Region

Establish and sustain a collaborative effort to market the Hartford Region for employment and talent retention and growth

Priorities for 2016

• Convene key partners that have a marketing function and secure resources to develop and execute a collaborative campaign to market the Region
• Develop brand positioning and messaging to promote the Region’s assets
• Create and execute a marketing plan that engages Investors and Partners

Public Policy Leadership

Advocate even more effectively for state and municipal policies, legislation, and regulation that support aggressive and effective competition for employment retention and growth, capital investment, and talent retention and recruitment

Priorities for 2016

• Develop and drive three specific areas of focus for the 2016 Legislative Session
• Help Alliance Investors engage more effectively in grassroots advocacy on federal, state and municipal issues
• Work with the new City administration to achieve specific goals long advocated by the Alliance