Your source for the news, information and events related to The Alliance

Media Contacts

Find a Contact

Contact Newsroom

For questions about the newsroom, please contact:

Alliance News

Hoffman Audi of New London Receives 2017 Magna Society Award

New London, CT. (May, 2018) – Hoffman Audi of New London received the 2017 Audi Magna Society Award, a distinction presented by Audi of America to dealers who achieved excellent performance in 2017.

Dealers who demonstrate an exceptional level of customer service, as well as strong business performance, are eligible to earn Audi Magna Society recognition.

The Magna Society is a distinguished honor, created by Audi of America, to identify and recognize dealerships that consistently provide exemplary service and exceed business objectives and sales targets. To qualify for Magna Society status, a dealership must show that they are engaged in sales and service programs and adhere to specific business processes. Their facility and staff should also properly represent the Audi brand and culture.

 “Hoffman Audi of New London continuously demonstrates customer-centric excellence and consistently seeks to improve all processes associated with it,” said Jeffrey S. Hoffman, Co-Chairman of the Hoffman Auto Group.  “Our committed and dedicated sales and service teams invest in every customer ensuring we exceed their expectations. Our employees are provided the best training and education to uphold the caliber the Audi Magna Society award demands,” said I. Bradley Hoffman, Co-Chairman of the Hoffman Auto Group.

Hoffman Audi of New London opened its doors in May 2004 and is committed to providing an excellent experience to every customer every time. In addition to this year, the team has had the distinct honor of being awarded the Audi Magna Society award in 2012, 2014 and 2015 as well as the prestigious Audi Elite Magna Society award in 2011 and 2013.


In 1921, Hoffman Auto Group was founded by Israel and Barney Hoffman with the acquisition of a Ford franchise in New Hartford, CT. After nearly 100 years, Hoffman Auto Group is regarded as one of the most successful family owned businesses in Connecticut.  Located in East Hartford, West Simsbury, New London and Watertown, the company employs 570+ individuals and demonstrates a commitment to the community through its philanthropy. Eligible employees receive one day of pay to serve a local non-profit. Hoffman provides a customer-centric experience offering nine brands: Lexus, Audi, BMW, Porsche, Lincoln, Toyota, Honda, Nissan and Ford and a large inventory of pre-owned vehicles of all makes and models.  The company has sales, service, parts departments, two state-of-the-art body-shops, an insurance company, talent engagement center, business advancement and technology department, business development center, marketing, public relations and social media departments. Hoffman, Driven by Trust

For more information, visit