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GEM Advertising Executive to Speak About User Experience (UX) at Microsoft Offices

New Haven, CT, April 29, 2016- GEM Advertising Chief Strategy Officer and Co-Founder, Peter Kozodoy will be speaking at the New York City Enterprise Collaboration Meetup taking place at the Microsoft Offices located in Times Square in New York. The event will take place on Tuesday, May 3, 2016, and will focus on what makes good SharePoint UX.

Peter’s talk will be on Growing Your Business Through Exceptional User Experience (UX) in Your Intranet.  During this talk Peter will touch upon:

        How to gauge whether an intranet is right for your brand

        How to gain user adoption from your own people

        How to make your intranet work for your people, process, and product

“User experience is one of the most central parts of the Growth Experience Model, which is our proven method for growing client brands,” says Peter Kozodoy. “For CTOs and CIOs, designing the user experience from the digital intranet into the real-life office setting provides not only better internal communications and workflow, but also better external communications through the cultural shift toward transparency and authenticity within the brand.”

The New York City Enterprise Collaboration Meetup Group is dedicated to providing enterprise technologists, business people, analysts, and curiosity seekers thought-leading information around Enterprise Collaboration. It focuses on how business tools such as Yammer, Office 365, and Azure are currently impacting the key issues corporations face: the bottom line, user experience, minimal technical debt, and compliance. The presenters are the tech workers in the trenches deploying these solutions to the masses.

GEM Advertising is an international communications + marketing agency that uses its proprietary Growth Experience Model to grow client brands. The model is based on the insight that — in today’s transparent economy — authentic brand experiences make for the most impactful communications strategies, which in turn produce aggressive growth.


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