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New Communications Business Specializes in Empowering Women

Washashore Writing gives women leaders a unique and powerful voice in business, community, and government. Services range from speechwriting to media training to wardrobe analysis — transforming ideas and thoughts into words and actions that make a statement.

CEO and Founder Sarah Barr is an award-winning journalist and public relations specialist. She’s a former television news anchor and reporter who also served as Director of Communications and New Media for the City of Hartford, and most recently was Vice President of Corporate and Government Communications at Webster Bank.

“This is an exciting opportunity to work with women at all levels of business and government and share with them my storytelling techniques, writing skills, and media training experience,” said Barr, a resident of Hartford. “By providing personal attention and becoming an expert in the individual, each client’s message will stand out in a moving and memorable way.”

Raising awareness and empowering women with a stronger voice as business owners, leaders in the non-profit world, and women seeking political office is at the heart of this Connecticut-based entrepreneurship. Barr’s proven track record includes:

  • Forming the Webster Women’s Initiative Network to help build future leaders at the bank through education, training, and networking;
  • Creating a 501(c)(3) to raise scholarship money for academic excellence and community service while President of the Sport and Medical Sciences Academy, Parent-Teacher Organization (SMSA PTO) in Hartford, a nationally recognized magnet school. Recipients — many of them young women — were often the first in their family to go to college;
  • Designing an internship program at Hartford City Hall that paired high school and college students as they got hands-on experience in the ever-changing world of communications. This too benefitted dozens of young people, especially young women and women of color.

A graduate of Temple University in Philadelphia, Barr is deeply rooted in the community and has served on a number of boards including the Greater Hartford Arts Council and the Bushnell Park Carousel Anniversary Committee.

Washashore Writing derives its name from the love of the shoreline and islands and how wonderful surprises can come ashore and be that shiny keepsake — hence, the business’ tagline: “Words to Treasure.”

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