KeyBank and UConn Athletics today announced KeyBank as the Official and Exclusive Retail Bank of UConn Men’s Basketball.
The multiyear sponsorship will be celebrated during “KeyBank Night” at the XL Center in Hartford for the UConn vs. Villanova game on January 20, 2018.
“The University of Connecticut is one of the top public research universities in the nation with an exceptional athletics program,” said Jeff L. Hubbard, KeyBank Market President of Connecticut and Massachusetts. “We are thrilled to announce this partnership with UConn Athletics and the Men’s Basketball team as they gear up for the upcoming season. UConn basketball has become an immense source of pride for the State of Connecticut, and KeyBank could not be more excited to lend our support.”
"Our partnerships across Connecticut and in the community directly impact the success of our teams and student athletes,” said David Benedict, UConn Athletic Director. “I am pleased and excited to welcome KeyBank to the UConn family and appreciate the strong investment in the men's basketball program and the commitment to higher education and excellence."
As part of the sponsorship, Key will have signage in multiple areas of Gampel Pavilion and the XL Center and will be featured in UConn Men’s Basketball digital ads, radio ads, and other promotional opportunities. UConn becomes the third NCAA Division I men’s basketball team with major support from KeyBank, who also has exclusive arrangements with Syracuse University and Villanova University.
Intersport, KeyBank’s sponsorship agency of record, negotiated the deal on behalf of the company.
KeyBank has 67 branches in Connecticut, including one in Storrs, CT that serves UConn’s main campus and surrounding area. For more information about KeyBank, visit www.key.com.