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Cronin & Off Leash Studios: “Text-to-911” Case Study

The new service allows residents to send a text message to 911 from their handheld device in situations where it is either unsafe or they are unable to place a voice call. Proud that the campaign took home “Best of Show” at the 64th Annual Ad Club CT Awards but even prouder to have contributed to such an important, and potentially life-saving, service. 

The campaign, under the theme of “Call if you can, text if you can’t,” included a logo; website, television, radio, online, outdoor and cinema advertising; posters; social media alerts and outreach to target populations.

Watch a 3:36 video case study showcasing the work: